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The Superfood Chain
Stream the film on TVO here

What effect does the superfood industry have on farmers and fishermen around the world?

This gorgeous 4K documentary follows filmmaker Ann Shin as she meets farming families in Bolivia, Ethiopia, Philippines, and Haida Gwaii affected by the superfood industry.
Explore the World of Superfoods
Quinoa: a closer look What's next for this superfood?
Cycle of the Salmon A deeper dive into the migration and return that feeds Haida Gwaii
The Coconut Controversy Does fair trade mean fair prices?
Sustainable Seafood How can you make a difference? Salmon In the pink Coconuts From smoothies to skin care Quinoa The gold of the Incas Teff The marathon grain Açai The surfer's super fruit Edamame Nature's snack food Shiitake Mushrooms The meaty mushroom Chia Seeds The warrior seed Goji Berries Go easy on goji Avocado The hipster's conundrum Turmeric The golden spice Almonds From Silk Road delicacy to North American staple Raw Cacao God's gift to chocolate lovers Hemp Vegans 💗 hemp Sustainable Farming Protecting the future today The Fairness of Fair Trade Who really pays for your food? Garlic Vampires and the common cold beware! Walnuts Brain food Kale The mother of all superfoods Flaxseed From furniture polish to health food
The Fairness of Fair Trade Who really pays for your food?

Do you ever wonder exactly where your food comes from? Who grows or produces it, what their working conditions are like, and how much they get paid? You're not alone. More and more consumers want to buy and eat ethically and sustainably. We know there have been longstanding inequities in the food supply system and we want to do something about it. The Fair Trade movement attempts to address these issues through collectives and co-ops that work to ensure fair working conditions and wages, adequate pricing, and a healthier share of profits, as well as focusing on sustainability. Visit the Fair Trade Canada website and find out what's behind the Fair Trade logo.


The roots of Fair Trade lie in the 1960s, when the slogan Trade not Aid was born. Those words expressed the belief that traditional aid to developing countries had deprived those countries of autonomy while doing little if anything to build local economies. Building on that premise, Fair Trade initiatives try to partner with local producers in the Philippines, for example, where there is an attempt to protect and compensate fairly those working in the coconut industry. The World Fair Trade Organization promotes and keeps track of these initiatives and works towards fairness in many aspects of global trade. There are those who believe that even Fair Trade doesn't go far enough, and that direct trade is the way to go, connecting producers directly with manufacturers and cutting out any intermediaries, including Fair Trade organizations that sometimes punish those businesses they see as falling short on Fair Trade principles. Either way, the overarching philosophy is for farmers and producers to benefit as much as possible from the food they sell.

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