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The Superfood Chain
Stream the film on TVO here

What effect does the superfood industry have on farmers and fishermen around the world?

This gorgeous 4K documentary follows filmmaker Ann Shin as she meets farming families in Bolivia, Ethiopia, Philippines, and Haida Gwaii affected by the superfood industry.
Explore the World of Superfoods
Quinoa: a closer look What's next for this superfood?
Cycle of the Salmon A deeper dive into the migration and return that feeds Haida Gwaii
The Coconut Controversy Does fair trade mean fair prices?
Sustainable Seafood How can you make a difference? Salmon In the pink Coconuts From smoothies to skin care Quinoa The gold of the Incas Teff The marathon grain Açai The surfer's super fruit Edamame Nature's snack food Shiitake Mushrooms The meaty mushroom Chia Seeds The warrior seed Goji Berries Go easy on goji Avocado The hipster's conundrum Turmeric The golden spice Almonds From Silk Road delicacy to North American staple Raw Cacao God's gift to chocolate lovers Hemp Vegans 💗 hemp Sustainable Farming Protecting the future today The Fairness of Fair Trade Who really pays for your food? Garlic Vampires and the common cold beware! Walnuts Brain food Kale The mother of all superfoods Flaxseed From furniture polish to health food
Chia Seeds The warrior seed

From goofy 70s novelty toy to health food darling, chia seeds have come a long way. Their essential fatty acids make them a good addition to a balanced diet, no doubt why they have been long-time staple in Mexico and South America. Chia was a prized crop in Aztec and Mayan culture, associated with stamina, a fact mentioned by just about every health food company marketing the seeds today.


  • high in fibre, at nearly 5 grams per tablespoon
  • relatively high in protein
  • hydrophilic (highly water-absorbent), which helps maintain hydration
  • contain essential fatty acids alpha-linolenic and linoleic acid, mucin, strontium, and Vitamins A, B, E, and D


Like most superfoods, some of the claims made about chia seeds have been overstated or unproven. Their contribution to weight loss, for example, is not backed up by studies. While they do promote heart health, Sloan Kettering Memorial Cancer Centre recommends that people already on medications to lower blood pressure should consult a doctor before taking a chia supplement, as it may enhance the effects.

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