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The Superfood Chain
Stream the film on TVO here

What effect does the superfood industry have on farmers and fishermen around the world?

This gorgeous 4K documentary follows filmmaker Ann Shin as she meets farming families in Bolivia, Ethiopia, Philippines, and Haida Gwaii affected by the superfood industry.
Explore the World of Superfoods
Quinoa: a closer look What's next for this superfood?
Cycle of the Salmon A deeper dive into the migration and return that feeds Haida Gwaii
The Coconut Controversy Does fair trade mean fair prices?
Sustainable Seafood How can you make a difference? Salmon In the pink Coconuts From smoothies to skin care Quinoa The gold of the Incas Teff The marathon grain Açai The surfer's super fruit Edamame Nature's snack food Shiitake Mushrooms The meaty mushroom Chia Seeds The warrior seed Goji Berries Go easy on goji Avocado The hipster's conundrum Turmeric The golden spice Almonds From Silk Road delicacy to North American staple Raw Cacao God's gift to chocolate lovers Hemp Vegans 💗 hemp Sustainable Farming Protecting the future today The Fairness of Fair Trade Who really pays for your food? Garlic Vampires and the common cold beware! Walnuts Brain food Kale The mother of all superfoods Flaxseed From furniture polish to health food
Quinoa The gold of the Incas

Remember when you didn't know how to pronounce quinoa? (keen’-wah) This pseudo-cereal, a staple food crop in Peru and Bolivia for millennia, has become a household name worldwide in recent years. Debate has raged about whether surging demand for the nutritionally rich superfood benefits or harms local producers.


  • quinoa is protein packed and contains all nine amino acids, including lysine, which promotes healthy tissue growth
  • one cup of quinoa contains five grams of fiber
  • an excellent source of magnesium, phosphorus, manganese zinc, iron, thiamine and folate


A detailed study refuted the thesis that soaring quinoa prices had a negative impact on domestic consumption in Peru and Bolivia. Still, there's no question that the world's changeable food whims have had a significant effect. Biodiversity has taken a hit as quinoa supplants other crops, and the quinoa grown for export is of limited variety, while strains that may be more resistant to climate change are neglected. And as a 2016 NPR feature asked, what happens when prices drop again?

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